Hello, and welcome back to the Antix Production blog where we talk about everything video. Today we’re going to talk about the question “does your company actually need video to succeed?” In fact, does your company need to be at all on social media to make it in this world? Stay tuned because we have some important questions you need to ask yourself to find out.
The Internet.. Yes, the internet. Does your company even need to be on the internet to succeed? This answer will surprise you, NO. We know of plenty of very successful busines;s who don’t even have a website on google listing about them. Most of these companies are subcontractors who through word of mouth have built up a local reputation. The best possible form of marketing is word of mouth no questions asked. So if the internet isn’t a necessity for you, why should you have a website? Well truth be told, most companies who don’t have them started out pre internet. They built business the old way, phone books and yellow pages. Unfortunately in 2021, these are outdated sources of marketing. People and businesses utilize technology to make sure who they’re doing business with are reputable people. They look at things like google reviews, yelp, home advisor ect. Having a strong online presence with a professional website is step one. This will indefinitely give you a leg up on your competition when people are searching for your services online. It’s something to think about, and it’s something to take seriously.
Social Media.. How many times have you heard that you have to be on social media. Let’s be clear, you don’t have to be anywhere. Ultimately social media is a great way to get in front of potential customers. Think of your business as a tree. The more branches it has, the better. Think of social media as one of those branches. It makes the tree as a whole more visible to the public eye. So what should social media be used for? In a lot of scenarios, social media isn’t used as a direct way to make more sales. In fact social media is just as much a great place to attract potential employees to your business. Think of employees as customers looking for a job. Where do you find customers? Chances are, one of them might just be looking for a position at your company. So yes, utilizing social media is a great asset on your company’s behalf.
Video And Photo.. So first off, why are photos and video even necessary in the first place? Why not just slap some stock footage on your social media and website and call it good? People read through the crap. Contrary to popular belief, most people would rather support a non faceless company. They want to know who works there, what’s the role they play. They want to know their money is going to a good place. This aside, video can work wonders when it comes to attracting talent and purchasing your product. In fact, video is a 600% more effective marketing tool than print and direct mail combined. The reason for this is the fact that video triggers much stronger emotions, The music, the visuals, the story. People buy based on emotion as we’ve heard time and time again. Another added benefit to video is the fact that Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. I always like to bring up, when’s that last time you were in bed and you started chuckling because you remember a SNL skit you watched 10 years ago? MORE COWBELL!!! Yes it’s that powerful. Not to mention 46% of users act after viewing an ad. The average Conversion rates for websites using video is 4.8%, compared to 2.9% for those that don’t use video. So the proofs in the pudding, video converts and numbers don’t lie.
So at the end of the day, video is an important asset you can utilize for your business. It’s not essential but it can work wonders. Focus on getting your ducks in a row, website, social media, and then look into getting a video done. Focus on the sole problem you want to solve, and then move on from there. Thank you for reading today’s installment. We hope you enjoyed the read and have a great day.